CeBIT is the world's best known, most successful trade show brand. International branding is taking Deutsche Messe to new markets. As a result, CeBIT events are no longer based solely in Hannover but have found their way to Turkey, Australia, the USA, and China too. This means global exhibitors can benefit from new trade fair platforms and the added demand this brings. Shows such as CeBIT continue to be "made in Hannover" but are equally at home in the world's growth markets.
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CeBIT Bilisim Eurasia 2009 07 - 11 October 2009, Tüyap Exhibition and Congress Center, Beylikdüzü-Istanbul, Turkey |
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CeBIT Australia 2009 12 - 14 May 2009, Sydney Convention and Exhibition Centre, Sydney, Australia |
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Logistics + ICT Asia 28 - 29 October 2008, Renaissance Shanghai Pudong Hotel, Pudong / Shanghai, PR China |
CeBIT Broadcast Cable & Satellite Eurasia 07 - 11 October 2009, Tüyap Exhibition and Congress Center, Beylikdüzü-Istanbul, Turkey |
ISCe 02 - 04 June 2009, San Diego Marriott Hotel and Marina, San Diego, USA |
The Deutsche Messe will continue to export its successful CeBIT trade fair brand in 2008 through these events. International branding does not just imply involvement outside Germany but also benefits the Hannover Exhibition Center and its leading international trade fairs.
Global trade fair activity is a key factor in promoting trade fair brands on the world stage. People get involved in our activities as a result of attending local trade fairs in their own country, and then want to attend the main event in Hannover too. Recent growth, as seen with CeBIT and its "export" to various trade fair locations, proves that global activity can only boost the flagship CeBIT show in Hannover.
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